what convicts can teach us

this article was very informative. its teaches us the art of branding and its true. if we go to the supermarket we are more likely to spend an extra 3 dollars for the box of Kellogg's cereal rather than 3 dollars less for the store brands sugar coated flakes. i do not think what he did was entirely unlawful though. i mean he only changed the packaging, most people on copyright the name and design but not the contents. im pretty sure if from my previous example you were too look at the ingredients for both packages of the sugary corn flakes the ingredients are the same. his acts also teach us that it almost always does not matter what the product is just as long as it looks appealing to the buyer.